AEA / AGENCY WORKSPACE
MAKE THE NUMBERS WORK.
Build your client’s lead plan. Set your retainer. Send Carter the details for a second set of eyes.
Published range midpoint
$35–$60 · Facebook / InstagramCarter’s reported results
Calculator uses $17.50 / lead · range midpointEdit CPL
Sources & assumptions ↗
Published category averages, range midpoints and adjacent-service references are planning inputs. Narrow niches use labeled category proxies. Carter’s consumer figure is reported, not guaranteed.
Arizona Meta campaigns for HVAC and similar service trades. Planning midpoint; not a national average.
M.Wolf Media · Apr 2026 ↗Reviewed 2026-09-24. USD ad spend per enquiry, before management fees. Leads are not booked appointments or customers.
| Niche | Consumer | Commercial* |
|---|---|---|
| HVAC | $47.50 | $95.00 |
| Landscapers | $62.50 | $125.00 |
| Detailers | $32.00 | $64.00 |
| Roofers | $100.00 | $200.00 |
| Insurance | $27.50 | $55.00 |
| Med Spas | $16.50 | $33.00 |
| Epoxy Floors | $42.95 | $85.90 |
| Towing | $81.45 | $162.90 |
| Law Firms | $18.17 | $36.34 |
| Estate & Probate Law | $18.17 | $36.34 |
| Annuities | $38.09 | $76.18 |
| Real Estate | $13.74 | $27.48 |
| Mortgage Officers | $38.09 | $76.18 |
| Plumbing | $42.95 | $85.90 |
| Electricians | $42.95 | $85.90 |
| Solar | $42.95 | $85.90 |
| Windows & Doors | $42.95 | $85.90 |
| Painters | $42.95 | $85.90 |
| Concrete | $42.95 | $85.90 |
| Kitchen & Bath Remodelers | $42.95 | $85.90 |
| Flooring Installers | $42.95 | $85.90 |
| Pest Control | $42.95 | $85.90 |
| Cleaning Services | $38.09 | $76.18 |
| Moving Companies | $38.09 | $76.18 |
| Junk Removal | $38.09 | $76.18 |
| Auto Repair | $81.45 | $162.90 |
| Car Dealerships | $35.52 | $71.04 |
| Dentists | $61.56 | $123.12 |
| Chiropractors | $32.14 | $64.28 |
| Gyms & Fitness | $27.11 | $54.22 |
| Wedding Services | $38.09 | $76.18 |
| Tutoring & Courses | $26.31 | $52.62 |
| B2B Services | $35.87 | $71.74 |
THE CLIENT’S PLAN
$1,500 over 30 days. Prorated using a 30-day month.
The client wants 50 leads in 30 days. At $17.50 per lead using Carter’s reported CPL.
Retainer revenue is before your agency’s delivery costs.
Customer revenue × gross margin − ad spend − retainer. Excludes fixed overhead, taxes and other marketing costs. Revenue assumes those customers close and pay within this timeframe; longer sales cycles delay returns.
Planning estimates, not guaranteed results. Offer, season, lead quality and sales follow-up change the outcome. Customer value, margin and close rate are editable assumptions, not industry averages.
AEA / FUNNEL LIBRARY
A funnel for every niche.
Open a five-step example for any industry in the calculator. These are interactive previews; no contact details or photos are sent.